Why first impressions matter
Data is the most valuable asset for marketing. But trust is becoming its currency. As consumers become more privacy-aware, they are turning towards brands they can trust, not those giving the “icks.”

Consumers will purchase from a brand they fully trust even if it is more expensive.
Consumers will purchase from a brand they fully trust even if it is more expensive.
Consumers will purchase from a brand they fully trust even if it is more expensive.
Consumers will purchase from a brand they fully trust even if it is more expensive.
Source: Deloitte, Digital Consumer Trends Survey, 2020 and 2024 Edelman Trust Barometer Special Report: Brands and Politics. TRUST_KPI. What are you most likely to do on behalf of a brand that you fully trust versus one that you DO NOT fully trust? Pick all that apply. Question asked of half the sample. General population, 14-mkt avg. “Purchase” is a net of attributes 5 and 9. “Stay loyal” is a net of attributes 2, 10, and 12.
Building trust at first sight
Trust is the next competitive advantage for brands. Start with the first impression.

Be transparent about how you handle user data.
Be proactive in respecting your users’ privacy choices.
Enable your audience to take control of their privacy preferences.
Usercentrics CMP helps you make trustworthy first impressions
Automated multi-regulation consent management technology covering local and global privacy laws
Automated multi-regulation consent management technology covering local and global privacy laws
Automated multi-regulation consent management technology covering local and global privacy laws
Automated multi-regulation consent management technology covering local and global privacy laws